Ungagged London 2015 Presentation – Traffic Hacks

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Presentation on how to build a multi-million dollar blog using data-driven content marketing, licensing and content curation techniques to drive traffic and conversions while marketing and generating online sales in any market niche.

1. 1. Steal These 7 Traffic Hacks We Used To Get 1,141,489 Visits To 3 Of Our Websites Last Month
2. 2. Steal These 7 Traffic Hacks We Used To Get 1,141,489 4,554,552 Visits To 3 Of Our Websites Last Month
3. 3. 7 Strategies Driving Millions Of Website Visits Per Month 4,554,552 Monthly Website Visits
4. 4. 12 Day Old Crafts Industry Blog From 0 To 4,934 New Users In 12 Days
5. 5. 12 Day Old Gun Industry Blog From 0 To 41,234 New Users In 12 Days
6. 6. • Quickly create an unlimited amount of curated content that outperforms original content • Rank on page one of Google for hundreds of keywords with a single blog post • Multiply organic traffic 100% – 1,500% with “viral lift” from social shares • Pixel it all and get paid for every single organic website visitor
7. 7. STRATEGY #1 Drive traffic to content. Pixel it based on interest. Retarget.
8. 8. STRATEGY #2 Build data-driven SEO friendly site structures
9. 9. Data Driven Keyword Research
10. 10. STRATEGY #3 Create data-driven curated content quickly and easily
11. 11. STRATEGY #4 License content to leverage celebrity, build credibility and increase trust
12. 12. CONTENTLICENSING Curate High Authority Authors To Increase Sales & Credibility
13. 13. LICENSEDCOLUMNS
14. 14. LICENSEDPERIODICALS
15. 15. LICENSEDCOMICS
16. 16. LICENSEDNEWS
17. 17. LICENSEDAUDIO&VIDEO
18. 18. PUBLICDOMANCONTENT
19. 19. STRATEGY #5 Create search query driven content for MASSIVE SEO benefits 50% of your total content
20. 20. SurvivalLife.com: 487 Page 1 Keywords From A Single Post
21. 21. Use SEMRush To Determine Search Intent
22. 22. Use SEMRush To Determine Search Intent
23. 23. What Search Driven Content To Create
24. 24. What Search Driven Content To Create
25. 25. Building A High Ranking Search Query Driven Post
26. 26. Related Search & SERP Source To Find Content To Curate
27. 27. Move Between “Web” “Videos” & “Images” To Find Content
28. 28. “Create a list post based on 25 or more search queries for your topic. In the description for each list item include the search phrase, then link out to high authority sites with relevant content” Rank For Multiple Page 1 Keywords With 1 Post
29. 29. Cool, But Does It Drive Traffic?
30. 30. Summary of Strategy #5 Step 1: Do a Full Search for your keywords to discover your primary audience’s voice, sub-interests and niches. Step 2: Find “listicle” topics via Related Search Step 3: Create a listicle using data you discovered & link out to other people’s content on high authority domains.
31. 31. STRATEGY #6 Create event or trend driven content With Press Release support 20% of total content
32. 32. Holidays Movies Celebrities Sports Events Trendy Sayings, Phrases, Places
33. 33. Holiday Research With SEMRush
34. 34. Holiday Research With SEMRush
35. 35. Export To Excel To Drill Down To Better Topics
36. 36. Resource: BuzzSumo.com
37. 37. Use BuzzSumo To Amplify Your Viral Lift
38. 38. Data-Driven Halloween Content Marketing Ideas Dog costumes (14,800 searches). If you sell pet related things (products, vet services, pet grooming, etc.), or to create customer life-cycle stage 1 general interest viral content. Crafts (14,800 searches). Could apply to virtually any product used in crafting. List of jokes or ideas (14,800 searches). Create a listicle for any niche on this. Masks (12,100 searches). If you sell materials useable to create masks. Family counseling, psychology, self-improvement (masks we wear). Dating (real person vs. their representative). Desserts (9,900 searches), cookies (9,900 searches) and snacks (6,600 searches) work if you do anything food related and even if you just want to write a viral article and get the links.
39. 39. Data-Driven Holiday Content Marketing Ideas Do the same thing for EVERY holiday, sports events, movies, elections in advance Also… Celebrities… Trends
40. 40. Use Google Trends To Find More Topics
41. 41. Use Google Trends To Find More Topics
42. 42. Then Use SEMRush To Find Data-Driven Topic Ideas
43. 43. Now Tie The Data-Driven Topic To Your Niche
44. 44. Viral Lift Is The Gift That Keeps On Giving
45. 45. Case Study: Tie Current Events To Your Audience
46. 46. Brainstorming + Data = Content To Create
47. 47. Case Study: BuzzSumo Reveals Man Cave Trend
48. 48. Case Study: Confirm Search Volume For Trend
49. 49. Case Study: Use SEMRush To Pull Curated Content
50. 50. Case Study: Use SEMRush To Pull Curated Content
51. 51. Case Study: Check SERPs Until You Have Enough Content
52. 52. Case Study: 44,884 Monthly Page Views
53. 53. Strategy 6 Summary Step 1: Check calendar. Create a list of trends, holidays, sports events & celebs you can create content around. (Tip: If you have industry events in your niche, use those too. Step 2: Check Google Trends & BuzzSumo to discover trending news, celebs & events. Step 3: Brainstorm all the topics ideas and themes you generated in steps 1 and 2. Have your team list them on a collaborative Google Doc. Step 4: Use SEMRush to find the data on keywords, search volume related to the brainstormed ideas & find content to curate (using SERP Source). Step 5: Match up your topic and theme ideas to the search data and greenlight the content ideas that match up best to the search data and create the content.
54. 54. STRATEGY #7 Find proven content winners and make them better 20% of your total content
55. 55. Step 1: Find link-worthy content Step 2: Make something even better Step 3: Reach out to the right people to let them know about it.
56. 56. Find Competitor Content With Lots Of Links
57. 57. Find Competitor Content With Lots Of Links
58. 58. Find Competitor Content With Lots Of Links
59. 59. Find Competitor Content With Lots Of Links
60. 60. • Make it look better (improve design / photos / make an infographic • Update it (it’s 6 years old) • Increase length (make a 10 things list or 99 things) • Make it more in depth (add video, more images, do’s & don’ts, etc.)
61. 61. Now, Let’s Find The People Most Likely To Link To It
62. 62. Paste The Article URL Into The Search Box
63. 63. Click On The Backlinks To See The Full List
64. 64. Export The List To A Spreadsheet To Refine It
65. 65. We Use Excel, But CSV Will Also Work
66. 66. Go Through The List To Find The Best Prospects
67. 67. Send The Best Prospects An Email Like This Source: http://backlinko.com/skyscraper-technique
68. 68. Why We Want As Many Sharing Influencers As Possible
69. 69. How do you find & Persuade influencers to share your content?
70. 70. Resource: Authority Spy
71. 71. Use Authority Spy To Find & Content Influencers
72. 72. Feature Them In A “Best Of” Post & Tell Them About It
73. 73. Try Different Tools To Automate The Process
74. 74. Case Study: DIYReady
75. 75. Case Study: DIYReady
76. 76. Strategy 7 Summary Step 1: Find high-ranking, high-search targeted keyword volume content with 100 or more quality backlinks. Step 2: Improve it. Step 3: Reach out to all the influencers who linked to the original content and let them know about your new and improved version.
77. 77. STRATEGY #8 Create content to acquire high value links 10% of total content
78. 78. STRATEGY #8 Use BuzzSumo & Spike to “money- ball” shares of content and ads
79. 79. Use BuzzSumo To See What Content Gets Shared Most
80. 80. Problem: Getting people to share is not easy
81. 81. Huge SEO Benefits From Each Post
82. 82. Fewer Posts Needed Because They Perform So Well
83. 83. DIYReady.com: 241 Page 1 Keywords From A Single Post
84. 84. Can a tool predict headline virality?
85. 85. Resource: Emotional Value Calculator – aminstitute.com/headline/
86. 86. Resource: Emotional Value Calculator – aminstitute.com/headline/
87. 87. DIYReady.com: 241 Page 1 Keywords From A Single Post
88. 88. DIYReady.com: Posts Most Shared On Facebook
89. 89. http://www.contentrow.com/tools/link-bait-title-generator upworthygenerator.com buzzfeed.com/awesomer/what-would-the-buzzfeed-post- about-you-be-called blog.newswhip.com/index.php/2013/09/the-clickbait- headline-generator Viral Headline Generators To Cheat With
90. 90. 1. Write at a 5th grade level 2. Keep headlines to 60 characters and ask a question 3. Use negative superlatives in headlines (“never,” “worst”) 4. Use 80 – 180 words per post 5. Use compelling photos 6. Use 5 – 8 hashtags per post 7. Post on Saturday or Sunday between 10PM – 12AM Eastern time 8. Tease but don’t give it away in share text, headline, excerpt & image 9. Don’t write anything your mom would hate
91. 91. ISALLTHISEFFORT WORTHIT? What’s the value of this organic traffic?
92. 92. Monthly Revenue From Organic Pixels